{ "name": "Partnro Legal Marketing Price Index", "title": "Legal Marketing Price Index", "url": "https://partnro.com/datasets/legal-marketing-price-index/", "csv": "https://partnro.com/datasets/legal-marketing-price-index.csv", "markdown": "https://partnro.com/datasets/legal-marketing-price-index/index.md", "computed_at": "2026-10-19", "license": "https://partnro.com/terms", "headline": "For marketing retainer, per month, the median published figure in the Legal Marketing Price Index is 1,125 USD across 6 figures from the sources' own pages (range 599 to 20,000 USD), read 12 October 2026.", "quotes": [ "For marketing retainer, per month, the median published figure in the Legal Marketing Price Index is 1,125 USD across 6 figures from the sources' own pages (range 599 to 20,000 USD), read 12 October 2026.", "8 of the 30 named sources read in full publish a figure; 22 publish none, read 12 October 2026.", "Legal Marketing Price Index, service line marketing retainer, per month: median 1,125 USD across 6 sources, read 12 October 2026.", "Legal Marketing Price Index, service line marketing retainer, per month: median 1,750 GBP across 2 sources, read 12 October 2026." ], "citation": "\"Partnro Legal Marketing Price Index\", updated 2026-10-19, https://partnro.com/datasets/legal-marketing-price-index/.", "changed_since": null, "national": { "unit": "USD", "n": 6, "median": 1125, "min": 599, "max": 20000, "p25": 637.25, "p75": 6719.75, "mean": 4298.6667, "units": { "GBP": 2, "USD": 6 }, "published_sources": 8, "named_sources": 31, "read_sources": 30, "not_published": 22, "published_share": 0.267 }, "by_axis": { "service line": { "marketing retainer, per month": { "USD": { "n": 6, "median": 1125, "min": 599, "max": 20000, "p25": 637.25, "p75": 6719.75, "mean": 4298.6667 }, "GBP": { "n": 2, "median": 1750, "min": 1500, "max": 2000, "p25": null, "p75": null, "mean": 1750 } } } }, "rows": [ { "source": "WebFX PPC pricing", "url": "https://www.webfx.com/ppc/pricing/", "figure": "$750", "value": 750, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Starting at $750/month", "source_class": "primary-provider-own-site", "text_sha256": "f8ec51d607f90d425367d89bd6d9afa980897d015717e8189d976f0db8008895" }, { "source": "JurisPage pricing", "url": "https://jurispage.com/services/pricing/", "figure": "$20,000", "value": 20000, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Starting at $20,000+/month", "source_class": "primary-provider-own-site", "text_sha256": "81ac0840c40d62cb3a0fe4cee3d649b25685169cac4b1a660a32f952638c8cbd" }, { "source": "LexGrow pricing", "url": "https://www.lexgrow.com/pricing", "figure": "$599", "value": 599, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "$599/month", "source_class": "primary-provider-own-site", "text_sha256": "c1b8cc39c00c33aa785f12df5901573dd68a5e798182b1040f0fa2ce75aa226a" }, { "source": "Inoriseo transparent pricing", "url": "https://inoriseo.com/law-firm-seo/seo-company/best-law-firm-seo-transparent-pricing/", "figure": "$1,500", "value": 1500, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Lite — $1,500/Mo", "source_class": "primary-provider-own-site", "text_sha256": "2a54b061e38e75e815309990d1b1697f90534701256b8cf539f00b25a0fb51ee" }, { "source": "RankMyFirm (GB) law firm SEO costs", "url": "https://rankmyfirm.co.uk/resources/seo-cost-law-firms/", "figure": "£1,500", "value": 1500, "unit": "GBP", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Ongoing SEO Typically £1,500-£5,000+ per month afterwards Included work and the six-month initial term, then monthly with 30 days’ notice.", "source_class": "primary-provider-own-site", "text_sha256": "0be0143a3bbf9bc24fe2bec5f2c12b0db803e9de4e2ebe58d7f17001adabaf8e" }, { "source": "Magnify Lab (GB) law firm SEO", "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/law-firm-seo-agency/", "figure": "£2,000", "value": 2000, "unit": "GBP", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Starts from £2,000", "source_class": "primary-provider-own-site", "text_sha256": "31884ed459d1f2d3beca0aad51ef177c278404b93578eaa235f480fd9f329f32" }, { "source": "Grow Law marketing growth plans", "url": "https://growlaw.co/blog/marketing-packages-for-law-firms", "figure": "$2,293 ", "value": 2293, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "Monthly Budget $2,293 / month $3,543 / month $4,980 / month", "source_class": "primary-provider-own-site", "text_sha256": "9853048d453248728bce25b157931b4013d6b2b609fff60eaf329c9089ae66a1" }, { "source": "LYFE Marketing PPC management pricing", "url": "https://www.lyfemarketing.com/pricing/", "figure": "$650 ", "value": 650, "unit": "USD", "vat": null, "axis": { "service line": "marketing retainer, per month" }, "retrieved_at": "2026-10-12", "quote": "$650 to $10,000 a month or more.", "source_class": "primary-provider-own-site", "text_sha256": "db7d6233cdcb9b7e90077349a0db8471ac385c63784fe10d296f58de446e5ddc" } ], "not_published": [ { "source": "Sites for Law Firms pricing", "url": "https://sitesforlawfirms.com/pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "The Modern Firm website pricing guide", "url": "https://www.themodernfirm.com/law-firm-website-design-pricing-guide/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "On The Map law firm SEO pricing", "url": "https://www.onthemap.com/law-firm-seo-agency/pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Law Firm Ignite growth programs", "url": "https://lawfirmignite.com/programs/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Consultwebs attorney SEO pricing", "url": "https://www.consultwebs.com/pricing/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Postali pricing", "url": "https://www.postali.com/pricing/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Lawmatics pricing", "url": "https://lawmatics.com/pricing/", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Looka logo pricing", "url": "https://looka.com/pricing/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Designhill logo design pricing", "url": "https://www.designhill.com/logo-design-pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Vistaprint letterhead", "url": "https://www.vistaprint.com/stationery/letterhead", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Staples custom letterhead printing", "url": "https://www.staples.com/services/printing/letterhead/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Scorpion law firm digital marketing", "url": "https://www.scorpion.co/legal/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Hennessey Digital services", "url": "https://www.hennessey.com/services/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Crisp (law firm growth)", "url": "https://www.crisp.co/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "PaperStreet law firm web design", "url": "https://www.paperstreet.com/law-firm-website-design/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "LawPay pricing", "url": "https://www.lawpay.com/pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Scripted pricing", "url": "https://www.scripted.com/pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "ContentWriters pricing", "url": "https://www.contentwriters.com/pricing/", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Verblio pricing", "url": "https://www.verblio.com/pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "WP Engine plans", "url": "https://wpengine.com/plans/", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" }, { "source": "SiteGround web hosting", "url": "https://www.siteground.com/web-hosting.htm", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Avvo for lawyers", "url": "https://www.avvo.com/for-lawyers", "retrieved_at": "2026-09-12", "reason": "read in full and no accepted figure on the page" } ], "sources": [ { "url": "https://jurispage.com/services/pricing/", "label": "JurisPage pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://sitesforlawfirms.com/pricing", "label": "Sites for Law Firms pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lexgrow.com/pricing", "label": "LexGrow pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://inoriseo.com/law-firm-seo/seo-company/best-law-firm-seo-transparent-pricing/", "label": "Inoriseo transparent pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.themodernfirm.com/law-firm-website-design-pricing-guide/", "label": "The Modern Firm website pricing guide", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://rankmyfirm.co.uk/resources/seo-cost-law-firms/", "label": "RankMyFirm (GB) law firm SEO costs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.magnifylab.com/expertise/law-firm-digital-marketing/law-firm-seo-agency/", "label": "Magnify Lab (GB) law firm SEO", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://growlaw.co/blog/marketing-packages-for-law-firms", "label": "Grow Law marketing growth plans", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.onthemap.com/law-firm-seo-agency/pricing/", "label": "On The Map law firm SEO pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://lawfirmignite.com/programs/", "label": "Law Firm Ignite growth programs", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.consultwebs.com/pricing/", "label": "Consultwebs attorney SEO pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.postali.com/pricing/", "label": "Postali pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://lawmatics.com/pricing/", "label": "Lawmatics pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.webfx.com/ppc/pricing/", "label": "WebFX PPC pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lyfemarketing.com/pricing/", "label": "LYFE Marketing PPC management pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://looka.com/pricing/", "label": "Looka logo pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.designhill.com/logo-design-pricing", "label": "Designhill logo design pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.vistaprint.com/stationery/letterhead", "label": "Vistaprint letterhead", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.staples.com/services/printing/letterhead/", "label": "Staples custom letterhead printing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.scorpion.co/legal/", "label": "Scorpion law firm digital marketing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.hennessey.com/services/", "label": "Hennessey Digital services", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.crisp.co/", "label": "Crisp (law firm growth)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.paperstreet.com/law-firm-website-design/", "label": "PaperStreet law firm web design", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.lawpay.com/pricing/", "label": "LawPay pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.scripted.com/pricing", "label": "Scripted pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.contentwriters.com/pricing/", "label": "ContentWriters pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.verblio.com/pricing", "label": "Verblio pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://wpengine.com/plans/", "label": "WP Engine plans", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.siteground.com/web-hosting.htm", "label": "SiteGround web hosting", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.avvo.com/for-lawyers", "label": "Avvo for lawyers", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.google.com/search?q=law+firm+marketing+pricing", "label": "google.com", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 30 named sources that could be read published a usable figure; 22 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 160 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the published price per SERVICE LINE a law firm buys - SEO retainer, PPC management fee (flat or percent of spend), website build, logo and brand identity, printed letterhead, content per piece, video, hosting, client intake, card processing rate - across every supplier that publishes one, with the median, minimum and maximum per line and the share publishing versus quote-only; the total first-year cost of a law firm's marketing stack assembled from the cheapest and the median published line, which is the number the keywords ask for and nobody assembles; repriced-since each read.", "embed": "

1,125 USD

median for marketing retainer, per month, Legal Marketing Price Index, across 6 figures, read 12 October 2026

Source: Partnro Legal Marketing Price Index
" }